19th
November 2016, Saturday.
As
a pre-launch event, prior to the main event, Team BUNJEE’S went to the
GREENWICH University to offer the amazing fusion and taste to their students.
The fusion startup has gained a strong appreciation amongst the youth of Karachi in a very short span of time. The response attained from the students, faculty and the peons of Greenwich University was nothing but positive and filled with strong acceptance of the startup brand. BUNJEE'S, as the term goes, is a fusion between the conventional bun kebab and the mainstream burger joints.
The fusion startup has gained a strong appreciation amongst the youth of Karachi in a very short span of time. The response attained from the students, faculty and the peons of Greenwich University was nothing but positive and filled with strong acceptance of the startup brand. BUNJEE'S, as the term goes, is a fusion between the conventional bun kebab and the mainstream burger joints.
The
BUNJEES team delivered an excellent execution of their marketing plan by
creating an enticing hype within the university through the placement of
banners and promotion of pictorial content on their Facebook page. With the
assistance of in-house faculty, the stall was setup at the heart of the
university.
“A very modern taste,
not the traditional Bun Kebab” said Ather, an MBA student at the
university. “The fusion between
west and east was perfect. No too overly empowering and not a bland combination
either. Perfectly well blended combination. Bihari Bun Kebab with olives cheese
and jalapeƱos “said Hira a BBA student at Greenwich.
Khaled
Anam, a prominent TV personality and the Head, Department of Mass Communication
& Media Sciences at Greenwich is the Celebrity endorser for BUNJEE’S.
The pre-launch event was very successful as it started at 3:30 pm and ended around 9:30 pm. All the students who customized their own burgers seemed to enjoy the fusion of flavors. The star product was the “Behari patty”
Team BUNJEE’S with their menu cards


